The Amherst College Visual Identity Toolkit (VIT) includes official typefaces, wordmarks, and colors, as well as specifications for their use. The VIT lends a consistent look and feel to our messages, reinforcing the connection and importance of departments, groups, and individuals to the College. When your materials look “officially Amherst,” everyone will know your affiliation. Our VIT makes that easy to achieve.

Consistency, yes. But conformity, no.

The VIT honors Amherst’s highly individualistic nature with a rich array of typeface and color choices (beyond purple!) so we can each be creative and yet still look connected. A good place to start is our Overview & FAQs page, where we answer the commonly asked question: Can I have my own logo?

Please explore this site and download the graphics. If you have any questions, please contact us at or (413) 542-2321.

We hope you will take some time to review the following pages and contact us with any questions. We want to work with you to help you design materials that meet your creative needs and honor everything for which Amherst College stands.

Your Communications Team